"Growing" Your Business Without the "Pains"
 ZSBD 1075
How to Interview, Hire and Retain the Best Employees.
All employers know that ther employees are their "best assets." When business is good, employers need to hire employees who are good workers to support and grow their business. However, many employers are unsure how to go about hiring employees properly.
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"Sherlock Holmes" In Your Office
 ZSBD 1077
HOW TO CONDUCT WORKPLACE INVESTIGATIONS
An employee complains to her supervisor about another employee. This presentation will review best practices and procedures for conducting investigations into workplace conduct, disputes between employees, suspected theft and other matters. We will review:
Internal complaint mechanisms
How to properly document all complaints
Conduct investigations
Help businesses reduce their risks and liabilities.
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AdVentures - Creating a Path for Small Business
ZSBD 1063
Ad-Ventures is a half-day program which will bring together, small business managers, aspiring entrepreneurs, educational institutions and State and local government. This program will explore resources to develop an environment to:
- Create jobs for small business
- Prepare aspiring entrepreneurs for success
- Improve the quality of life in our region
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AdVentures - Creating a Path for Small Business Speaker Series
ZSBD 1074
Entrepreneurship can be a wonderful way to build wealth and do something one loves without answering to somebody else. But a path to entrepreneurship is not an easy one. Visionary leadership, strategic thinking, ability to overcome adversity, frugality, sacrifice, creativity, and discipline are critical to the success of an entrepreneur.
There are many different paths that entrepreneurs have taken to become business owners. The first annual “Ad-Ventures—Creating a Path to Small Business” Lecture Series will highlight this wide range of different paths that small business owners took to start their businesses. Join us as the local accomplished entrepreneurs from a wide variety of backgrounds and experiences share their stories of their paths to business success.
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Boost Your Business with Free Publicity and PR
ZSBD 1061
The biggest problem facing small businesses today is attracting new customers and clients. Building a public awareness of who you are and what you do are integral to your success.
In this lively and interactive presentation, you will learn about defining your audience, creating effective press releases, and positioning yourself as an expert in your field. You will explore six surefire public relations techniques to get free publicity and maximum effectiveness. Participants will leave with tools and creative solutions to maximize their public relations campaigns and get the media attention they deserve.
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Business Book Club
ZSBD 1051
Corporate College introduces these complimentary book discussions as an opportunity for business owners to connect and develop, both personally and professionally. Join other entrepreneurs once a month for the KEDC Book Club with Tim Zaun! Each month, we will discuss a different business book that could help you look at your business differently.
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Business Plan Writing - Ed2Go Online
ZONL 6011
Turn your business ideas into a solid plan for financing and long-term success. Committing your idea to paper in the form of a business plan not only increases your chances of obtaining financing, but also in keeping your business strategically focused. With the support of your instructor and a network of like-minded students, you'll work through all of the major components of a business plan and emerge with your first draft in hand. And most importantly, you will have completed the first-and most difficult-step on the path to small business success.
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eMarketing Techniques Conference
ZSBD 1058
At this exciting full day conference you will learn about multiple topics in the area of eMarketing: email marketing, search engine optimization, online video, mobile marketing, blogging, RSS feeds, podcasting, and much more. Watch a national keynote speaker, participate in 3 breakout sessions, and network with area professionals and entrepreneurs.
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eMarketing Techniques Seminar
ZSBD 1060
Learn about various eMarketing Techniques you can start using today to grow your organization in this 4 hour seminar. Explore the power of email marketing, search engine optimization, blogging, RSS feeds, podcasting, and much more.
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eMarketing Techniques Series
ZSBD 1045
Blogging, RSS feeds, CMS, email marketing, mobile marketing...what exactly is the best way to do eMarketing? How do you guarantee a good return on your investment of money and time? This new series will teach you a whole spectrum of techniques and tools for eMarketing. This new series, which is taught by real-world experts in the field, will teach you a whole spectrum of techniques and tools for eMarketing.
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Facebook Techniques for Business
ZSBD 1081
According to Facebook statistics there are currently more than 235 million people around the world using the social network, and it continues to grow everyday. Not only is the user base massive but, half of those users log in everyday. But, how do you turn a fun, time-draining Website into one that builds relationships and grows your business? Join us for this 4 part webinar series. We will explore Facebook Techniques and dive into using Facebook as a business tool. Topics covered:
Developing Your Facebook Strategy
Building Your Facebook Public Profile
Operating Your Facebook Public Profile
Marketing Your Facebook Public Profile
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Fast Trac Growth Venture Planning
ZSBD 1028
Fast Trac® Growth Venture™ focuses on helping entrepreneurs take a step back, look at the big picture, and work ON their business, not just IN their business. Through this program, you can strengthen your ability to make critical decisions and equip yourselves with the knowledge and skills needed to improve the performance of the business. With FastTrac® GrowthVenture™, you'll create a framework to determine the best way to grow your business.
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FastTrac Tech
ZSBD 1059
An entrepreneurial program that offers technology and life science entrepreneurs the tools needed to start or refine their business venture, including the business concept itself, learn to access capital, and advance their venture to the next business stage.
FastTrac® TechVenture™ is a program designed for entrepreneurs in the fields of technology or life sciences. It focuses on the specific needs of entrepreneurs with businesses based on:
- Developing and marketing technology.
- Developing technology that enables creation or enhancement of a non-technology business.
- Developing biotechnology and life sciences products and/or services.
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How to Fire Employees and Handle Departures
ZSBD 1079
All good things must come to an end, which sometimes includes the voluntary or involuntary termination of employees. This program will address proper procedures for terminating employees, voluntary departures and how to prevent physical and itellectual property from going out the door.
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International Business Conference
ZSBD 1072
During this half-day event, attendees will be exposed to foundational information and lessons learned regarding international trade. The International Business Forum is targeted at businesses ranging from $5M to $50M in size who are considering adding an international component to their overall strategy. After an introductory keynote address to set the tone, attendees can choose from three breakout session covering distribution, finance and logistics. The forum will then close with a moderated panel discussion with several small business owners who have “gone international” to discuss the tips, tricks and lessons learned uncovered during their own journey into international trade.
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LinkedIn 101
ZSBD 1068
This course is an introduction to LinkedIn. Students will learn why LinkedIn is the premiere online business network and help them to expand their professional network.
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LinkedIn Advanced
ZSBD 1069
This course is for individuals that have built a profile, but aren't fully utilizing the power of LinkedIn to reach their goals. In this session we will talk about additional functions and features with LinkedIn that make it the premiere online social network for professionals.
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LinkedIn for Business
ZSBD 1070
This hands-on course is designed for business people and business owners that want to use online networks to help grow their business. In this session, we will explore the value of LinkedIn to find and retain the right employees, learn if your customers are "looking around" and develop strategies to help generate more sales and create better customer relationships.
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Marketing Crash Course
ZSBD 1071
With competition increasing every day, along with the mounting pressures that characterize tough economic times, you need proven marketing techniques you can use to generate demand for your existing products and services. You also need an effective product development process to create new offerings. And, you need a marketing communications strategy that will penetrate your markets and open up profitable opportunities.
If you’re new to marketing and need a basic—yet thorough—overview, this course is for you. In just 4 sessions, you’ll learn the fundamentals behind successful marketing. You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help their company develop a marketing orientation to enhance the bottom line.
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Marketing Your Business on the Internet - Ed2Go Online
ZONL 1235
Find out how to market your business on the Internet from an e-commerce expert, even if you have little or no money to spend. In this practical, hands-on course, you'll learn little-understood secrets about the types of businesses that thrive on the Web. Then, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll even learn several low-cost promotion strategies that you can use to drive visitors to your site.
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Mistakes Employers Make in Managing Their Employess and How to Protect Themselves
ZSBD 1080
"Oops, I did it again." This program will summarize the most common and most costly mistakes that businesses make with regard to managing their employee and what to do if you violated the law. Topics covered include:
Failing to document disciplinary measures
Improperly calculating wages and overtime payments
Failing to respond to employee complaints
Implementing corrective measures
What to do if an employee files a legal complaint against you.
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Running Your Workplace "By the Book"
ZSBD 1076
EMPLOYMENT POLICIES EVERY COMPANY MUST HAVE
Employee handbooks are an invaluable part of any employment environment, no matter how small, as they serve as the framework for how all employees work. This presentation will review essential employment policies:
At-will employment and other legal disclaimers
Policies prohibiting harassment
Creating a Grievance process
Attendance policies
Progressive Discipline
Vacation and time off
Drug and alcohol testing
Internet use
Work hours and overtime
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Sales and Marketing Conference
ZSBD 1054
Believe it or not...whoever you are, you are selling all the time. This conference is targeted for both traditional and non-traditional salespeople. Whether you are an entrepreneur selling your idea to an investor, or an engineer selling your product design concept to your boss, sales is a part of our lives. Come to our fall conference as we explore the power of sales!
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Social Networking Breakfast
ZSBD 1073
These days, it’s hard to ignore the growth of Social Networking and its effect on businesses and organizations. Yet so many entrepreneurs are having a difficult time navigating the landscape and achieving quantifiable results from their usage of Social Media. Several experts from around the region will be onsite to share best practices and tips on getting started (or being more successful if you’re already online) with social networking.
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Understanding the Entrepreneurial Mindset
ZSBD 1062
In this seminar we will examine the world through the eyes of successful real-world entrepreneurs.
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What I need to know to grow
ZSBD 1012
Growing your business requires vision and planning. But where do you begin? This class provides tools to examine various aspects of your business and helps identify trouble spots. The program is taught in a roundtable format so you can learn from other entrepreneurs as you ask questions. You will gain insight into marketing, sales and accounting. See class topics:
October 7 Financial Management;
October 21 Systems, Processes and Controls;
November 4 Sales and Marketing;
November 18 Financial Management;
December 2 Funding Growth;
December 16 Systems,Processes and Controls
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Workplace "Crime" and Workplace "Punishment"
ZSBD 1078
HOW TO DISCIPLINE EMPLOYEES AND HOW NOT TO DISCIPLINE EMPLOYEES
This presentation will review how to discipline employees for engaging in all levels of misconduct in the workplace. Topics include:
verbal meetings
Unpaid suspension
Termination
Employee misconduct
Progressive discipline policies
Retaliation claims
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